Google| Subject | Re: Calumet files Chapter 7 |
| From | Sandman |
| Date | 2014-04-04 07:37 (2014-04-04 07:37) |
| Message-ID | <slrnljshbv.51j.mr@irc.sandman.net> |
| Client | |
| Newsgroups | rec.photo.digital |
| Follows | Tony Cooper |
| Followups | Tony Cooper (16h & 23m) > Sandman |
In article <a9srj99rqemkkraebu4i1mkm72r7i2ro8l@4ax.com>, Tony Cooper wrote:
I am not claiming the term doesn't exist, I am correctly pointing out that "perceived need" has nothing to do with "want".Tony CooperSandmanSandmanTony Cooper
Someone buying a Rolex doesn't do it because he needs it or "percieves" he needs it, it's because he wants it, and it's a status symbol. It's easy to discern the difference - because purchases you make that you *need* may also be things you do not *want*.
What, then, do you think "perceives" means? A perceived need is simply a need we think we have, and that equates to a want; we want it because we think we need it.
Man, you've totally lost it. We do not *want* things because we *think* we need them. We don't *want* things because we *need* them either. If we're lucky, we may very well want the smae things that are also needed, but the words are not synonymous.
You are so far off track here that there's no possibility at all of getting you to understand. Perceived needs and perceived values have been established terms almost forever. Well, "forever" in the history of studying human behavior. I was reading case studies on this when I getting my MBA from Northwestern University.
Your claim above:
"we want it because we think we need it"
Is incorrect. I posted four examples to illustrate this, which is why you cowardly snipped them out instead of trying to show how the examples didn't illustrate scenarios where there was a percieved need but lack of "want".
So there *IS* a "actually do need it", then? In spite of you questioning that claim from me above with who decides that? Funny, ey?Tony CooperWho decides, in your mind, what the customer needs or should buy? The sales clerk?Sandman
I think a more pressing question is - who will teach you what the word "need" means? Apparently you're saying that someone taking photos to post to facebook needs a 12 core Mac Pro and Photoshop CC. I'm assumign you either have a 12 core Mac Pro and PS/CC or you've never posted an image to Facebook.
I don't have a Mac, and I've never posted to Facebook. However, anyone can convince themselves that they need a particular item regardless of whether or not they actually do need it.
That's perceived need. The perception is in the mind of the person.This is a correct statement from you.
No I didn't. I just told you the exact opposite of this above, why are you lying about my motives?Tony CooperSandmanSandmanTony Cooper
Only because it is based on ignorance.
So you bought a lens out of ignorance?
Only if I had ever said I needed it. Which of course I didn't. I bought it because I wanted it, not because I needed it.
You didn't need to say it. You convinced yourself that you needed to have it, though.
You created a perceived need.No I didn't. Why are you making these incorrect claims about my actions about which I have already made my motives clear? I did NOT buy the Petzval due to a requirement (=need) that needed to be fulfilled. I bought it solely based on a desire (=want) to own it for the "cool" effect of it. I had no clients that had asked for it.
"Want" and "need" are not synonymous words, but how we justify our "wants" by convincing ourselves that they are "needs" is well understood by marketers.That can happen, but that need is more likely to be externally influenced by those marketers rather than created by ourselves.
I.e. we may have a desire to create stunning photographs, and that may lead to us thinking that we need a good DSLR camera. That's percieved need since it is born out of ignorance - we think we need it because we don't know better. The marketers may use this perceived need in order to amplify this and point us to the largest high-end DSLR they have available and pamper to our percieved need to make us spend more.
In the end - the customer doesn't want to buy a Nikon D4, or even a D610 which may be what he thought from the beginning. It turns out that in order to satisfy his desire, a Fuji X-Pro1 would have been more than sufficient.
See how the percieved need has absolutely no relation to the persons wants?
Again, I'll give you one million dollars if you can quote me saying what you claimed I said. Please be a man here and retract your claim about what I have said. If for no other reason to make it clear that you understand that you made a mistake - perhaps it will make you think twice in the future.Tony CooperSandmanTony CooperBut, according to your best buddy, that doesn't make for a "smooth" transaction.Sandman
I'll give you one million dollar if you can quote me saying that.
I guess you meant something entirely different when you said: "Many people do - that doesn't make it a smooth buyer experience, just like I said. It's an added step you have to add before you go to the store."
I meant what I wrote, which as you can see didn't correlate to what you claimed I wrote. See why you have no credibility yet?
Oh, God. Another misunderstood word <snip diversion>
-- Sandman[.net]
2014-03-13-
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