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Re: Calumet files Chapter 7

Tony Cooper
SubjectRe: Calumet files Chapter 7
FromTony Cooper
Date2014-04-03 23:12 (2014-04-03 17:12)
Message-ID<r6hrj91s0nt1voql1oo4g7s8tt8kbplh4d@4ax.com>
Client
Newsgroupsrec.photo.digital
FollowsSandman
FollowupsSandman (16m) > Tony Cooper
nospam (2h & 6m) > Tony Cooper

On 3 Apr 2014 19:23:23 GMT, Sandman <mr@sandman.net>wrote:

Sandman
In article <f58rj99bcukuira9aoj2k2b952k9kljudk@4ax.com>, Tony Cooper wrote:

Tony Cooper
Yes. What is "right" for a person is the product that suits the person's perceived needs and desires. What their *real* needs are is immaterial. If he thinks he has what he needs, that's "right" enough.

nospam
nope. he may want all of that and if he has cash burning a hole in his pocket then he can buy it just for fun, but his needs are nowhere near justifying any of it. an honest store would tell him he could put his money to better use.

Tony Cooper
You don't understand the word "perceived"? Why do people drive a Lexus, wear a Rolex, or buy $100 neckties? As a consumer, we have the right and the ability to purchase what we perceive we need.

Sandman
Someone buying a Rolex doesn't do it because he needs it or "percieves" he needs it, it's because he wants it, and it's a status symbol. It's easy to discern the difference - because purchases you make that you *need* may also be things you do not *want*.

What, then, do you think "perceives" means? A perceived need is simply a need we think we have, and that equates to a want; we want it because we think we need it.

Tony Cooper
When I bought my iPad, no one at the Apple store tried to tell me that an $89 tablet would be a better buy for my needs. I would not expect them to, and I would not want them to.

Sandman
That's only because the Apple Store is not a reseller of tablets,

Oh, then, your defense of nospam's contention is that a store will only tell you need something less expensive because they don't think you need the expensive item *if* they also carry less expensive items?

nospam
i do when it's overkill.

someone taking photos to post on facebook doesn't need a 12 core mac pro with photoshop cs/cc.

Tony Cooper
That's for them to decide.

Sandman
No it's not. They do not *need* it to accomplish those tasks, that's a plain fact.

Who decides, in your mind, what the customer needs or should buy? The sales clerk?

Tony Cooper
Perceived need is completely different from real need.

What was that thing you bought? The kickstart thing? The funny lens? Did you have a real need for it? Or, was it a perceived need?

Sandman
Only because it is based on ignorance.

So you bought a lens out of ignorance?

Hence, they don't need it. I have no idea why you're adding the "Percieved" qualifier to nospam's comments, why not reply to what he says instead of what doesn't say?

If he ignores a salient point, then it's quite reasonable to bring it up.

nospam
they don't stop orders but as i said in another post, there are wizards to help you choose the right product for your needs and some have online chat where you can ask questions and many have online reviews. you can always call and talk to someone for further guidance.

Tony Cooper
That's only available to the customer who avails themselves of it.

Sandman
Just as in a store.

Yes. That was my point.

Tony Cooper
You have to seek it out.

Sandman
Most times you don't. Reviews are displayed alongside the product, some sites will popup a question if you linger on a page for a while, asking if you need help deciding.

Tony Cooper
The customer who just places an order gets what he orders whether or not he needs that level of product.

Sandman
Very insightful.

nospam
there is *plenty* of information available, much more than what you can use than while standing in a store with a salesperson trying to close a sale so that he gets his commission.

Tony Cooper
But, according to your best buddy, that doesn't make for a "smooth" transaction.

Sandman
I'll give you one million dollar if you can quote me saying that.

I guess you meant something entirely different when you said: "Many people do - that doesn't make it a smooth buyer experience, just like I said. It's an added step you have to add before you go to the store."

That is your quote? The one with the added step that has to be added? I can't imagine anyone else writing that.

nospam
he has more money than brains and the store loves people like that.

Tony Cooper
Well, he has to have *some* brains to make the kind of income that allows him to pay $2,000 for a camera without blinking an eye. And, as I said, any online retailer - including B&H - would accept his order without asking him if he needed that much camera.

Sandman
Of course. They won't question a customers purchase. But if said customer walks in to the store and starts handling a $2,000 camera and a sales person asks him if he wants help and he says yes, the sales person might very well ask him what his needs are and enlighten the customer on what product may fit him the best. The reason isn't to make him buy something cheaper, but in order to make the customer happy and pleased with both the product and the buying experience and support.

Nice of you to come to nospam's assistance even though I wasn't - as you say - "talk to you". Is that a "haha" or a "ironic"?

-- Tony Cooper - Orlando FL