Skip to main content
news

Re: Google's answer to the ...

sms
SubjectRe: Google's answer to the iPad3 has just arrived...
Fromsms
Date11/01/2012 15:58 (11/01/2012 07:58)
Message-ID<50928e18$0$71195$742ec2ed@news.sonic.net>
Client
Newsgroupscomp.sys.mac.advocacy
FollowsFlint

On 10/30/2012 3:32 PM, Flint wrote:

Flint
The point is I suspect that Joe Sixpack, if given a choice between a Nexus 10 or an iPad mini, it's Nexus 10 FTW.

But that's usually not the choice. The choice is a) between an iPad Mini 16GB at $329 and a Nexus 7 16GB at $199, or b) between an iPad 4 at $499 and a Nexus 10 at $399. For those committed to the iOS ecosystem the extra $100-130 may be palatable, though that comparison leaves out the fact that the base model Nexus tablets are more fully featured than the base model Apple tablets.

What Tim Cook has to fix is the perception of his marketing people that iOS and the apps store trumps everything, and that regular people will buy the Apple products despite missing features and higher prices. There are only a few iOS apps with no Android equivalent and vice-versa, and if you don't care about those apps then iOS means nothing to you. Apple needs to expand their target market beyond those already committed to buying Apple products.

The iPad product line is really target at those consumers that are already invested in iOS and iTunes. They want their iTunes library on all their iOS devices (though with Doubletwist you can have your iTunes library on your Androd device).

One thing that the hoopla over Apple's mapping program replacing Google Maps highlighted was that mapping and GPS are extremely important features in portable devices. With the $199 Nexus 7, you get a GPS inside; for $9.99 you can buy the CoPilot GPS program with North American maps (available for iOS and Android and Windows). With the $329 iPad Mini you you have to spend another $130 for a 3G/LTE model to get the GPS, bringing the cost up to $459, for the iPad 4 it's up to $629.